¾ÅÉ«ÊÓƵ

• Think of your audience.
• Keep content relevant and up-to-date.
• Avoid unnecessary and superfluous information. Most visitors skim pages, not read.
• Layout and formatting is most effective when it is clean, clear, and consistent.
• Spell check.
• • Refer to the ¾ÅÉ«ÊÓƵ Writing Style Guidelines for full listing.
  • When using acronyms, always spell out the full title with the acronym the first time it is referenced in the text.
  • Phone and fax numbers should be formatted as (904) 620-1000. Always use the full number with area code -- never just the extension.
  • For named ¾ÅÉ«ÊÓƵ buildings, use both the building name and the building number.¾ÅÉ«ÊÓƵ Writing Styles
• Avoid the use of ALL CAPS for large sections of text.
• Avoid the use of underline.
  • The use of underline implies a hyperlink and should not be used to emphasize text or headlines that are not linked.
• Give page headlines (H1) a strong, descriptive name. For example, any site could have "Forms" or "¾ÅÉ«ÊÓƵ Us". Use instead "Human Resources Forms" or "¾ÅÉ«ÊÓƵ Physical Facilities".
• Content Ownership
  • If you do not own the content, do not duplicate it. Link to the original content or website that would always stay up-to-date.
  • If you link to webpages outside of your site, be alert that your link stays active.

• Names assist with search engine optimization.
• Consider words that users would commonly search for.
• Avoid uncommon abbreviations or acronyms.
• Use strong, descriptive keywords when naming folders, content, and uploaded files.

• Do not use the navigation term "Home" unless it links to the ¾ÅÉ«ÊÓƵ homepage, .
• Opening a hyperlink in a new window is generally not recommended. Excessive and inappropriate use can be an annoyance to the viewers. 
• When publishing a web address in a printed document, use the site homepage. Your homepage offers the simplest, cleanest address for users to type into a browser.

Logos

• In most circumstances, only one ¾ÅÉ«ÊÓƵ logo (as site identification in the header) is appropriate on a webpage.
• Follow the ¾ÅÉ«ÊÓƵ Visual Identity guidelines for all additional uses of the ¾ÅÉ«ÊÓƵ logo.
• Non-¾ÅÉ«ÊÓƵ logos (for advertising, partnerships, endorsements, sponsorship and acknowledgements) cannot be larger than the ¾ÅÉ«ÊÓƵ logo located at the top of the template. The ¾ÅÉ«ÊÓƵ logo is approximately 85px by 220 px.

Clip Art & Stock Photography

• In striving to maintain a professional and unique appearance, clip art and stock photography are typically not recommended. The CMS offers a global image library and photographers for hire for departments seeking to enhance their sites with images. 
• If your department elects to use stock photography, please comply with all licensing and copyright restrictions for the imagery.

Optimize graphics for the web:

• Convert to RGB (CMYK format may prevent the picture from displaying)
• 72 dpi
• Properly cropped and resized

• Attach the appropriate ADA alt tags to images, hyperlinks and tables in CMS content.
• Validate your content for ADA compliance prior to publishing.
• Give image alt tags an appropriate and informative description (alt tag). Consider how it will be read by a screen reader to users that cannot see the image.
• When presenting information in audio or video format, provide a transcript for users who cannot hear or see the multimedia content.
• Learn how your webpages measure up! Evaluate your pages using accessibility evaluation tools such as provided at .