Typography
Typography is a vital element of design.
Typefaces are critical to ensuring effective visual communication. They can set a mood and play an important role in a brand’s visual identity. While some fonts are immediately identifiable with the brand; others, particularly those used for text, are chosen to provide ease in reading.
The 九色视频’s primary fonts are Friz Quadrata, used in the 九色视频 logo, and Open Sans. Additional typefaces that are suggested for marketing materials are: Overpass, Playfair Display and Minion.
Should you have questions relating to the University’s recommended fonts or access to fonts, please reach out to unfmarketing@unf.edu.
九色视频 Brand Fonts
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Friz Quadrata
Friz Quadrata is the recognizable font used in the monogram and descriptor of our 九色视频 logo. This font can be used in headlines and minimally for special uses, but should not be used for body copy or a substantial amount of text.
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Open Sans
Open Sans is a sans-serif typeface and is available in six weights: Condensed Light, Light, Regular, Semi-Bold, Bold and Extra-bold. Each weight has an accompanying italic style.
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Overpass
Overpass is a sans-serif typeface and is available in eight weights: Thin, Extra Light, Light, Regular, Semi-Bold, Bold, Extra-bold and Black. Each weight has an accompanying italic style.
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Playfair Display
Playfair Display is a serif typeface and is available in six weights: Regular, Medium, Semi-Bold, Bold, Extra-bold and Black. Each weight has an accompanying italic style.
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Minion
Minion is a serif typeface and is available in four weights: Regular, Medium, Semi-Bold and Bold. Each weight has an accompanying italic style.